Willa Magazine

Member stories

• No more AI tells: How we cleaned up client content

  Kristen Corey · September 10, 2026

  I run MediaBooks, providing marketing for accounting firms. AI-generated content was a pain with its telltale phrases. After some focused training, we've overhauled our process, making our content sharper and more authentic.

• I built an app in a week — then dusted off another idea

  Alison Lamano · August 10, 2026

  I'm a project manager who co-founded a Women in Tech community. I took an old idea for an abundance tracking app and rebuilt it with AI tools, proving that shipping fast is the ultimate confidence booster.

• What Willa Members built after one event with Base44

  A Willa member · July 28, 2026

  Four Willa members walked into a Base44 workshop without a plan. They left having built an AI PR agent, a college research app, a decade of career coaching packaged into a tool, and a booking micro-site for a guest house and lifestyle publication.

• From brain to bookshelf: publishing a memoir with AI in hours

  Nancy A Shenker · July 15, 2026

  I'm a 70-year-old marketing OG who wrote an AI book in 2017. Now, I'm publishing my memoir as a serialized graphic novel and self-help book, vibe-coding the entire process with AI.

• 1M words, 4 personas, 1 AI-powered funnel

  Ashley Louise · July 2, 2026

  I turned over 1 million words of career coaching transcripts into a lead generation machine. AI helped me find insights, build a landing page, and create a personalized quiz funnel.

• The relationship that's been missing

  Leslie Walker · July 2, 2026

  I built HELPER.ai, an AI companion for independent elderly parents, winning the People's Choice award at Google's Demo Day. It's about designing human-AI interaction, not just the tech.

• Tech, tunes, and turning AI disruption into opportunity

  Christine Kahn · July 2, 2026

  Widespread layoffs in tech inspired me to build something that’s mine. So I started a podcast, Dreams and Delivery, talking to fellow tech pros and creatives.

• Pony agents: my grocery cart, all filled

  Christa Burger · July 2, 2026

  As VP and Interim CISO, I secure data. At home, I built AI agents—ponies—to tackle the chaos of feeding a family of seven. The win? My weekends back.

• My voice, louder: how I built an AI amplifier

  Maddie Engelmeier · June 29, 2026

  Maddie Engelmeier, a product leader, built a local AI tool to amplify her writing style and tone. It's about making messages stronger, more relevant, and uniquely hers—without the AI slop.

• Meet Billi, my voice-operated agent

  Cara Katz · June 27, 2026

  I built Billi, a voice agent that helps me cut through the mental load of running a household — appointments, reminders, the running list I never get to put down. Hands-free, out loud, and back to my day.

• I built an AI homework tutor for parents, not kids

  Samantha Black · June 26, 2026

  When my kid's worksheet did not match the method in my head, I built [Methodwise](https://methodwise.co), an AI chat that coaches parents through the exact problem in front of them, surfaces the gap underneath it, and gives you the words to say next.

• How I built an AI agent to send me a morning brief

  Cymone Bolding · June 25, 2026

  I wanted a calmer way to start the day. So I built a Notion AI agent that drops a personalized morning brief straight into my Slack: schedule, open loops, inbox triage, all of it.

• I rebuilt my coaching website in an afternoon with AI

  Wendy Saccuzzo · June 25, 2026

  I've had a website since 2014. Rebuilding it with Claude and Lovable is the first time it actually feels like me.